Energy Drinks Linked to Risk Taking

Two reports from researchers at the University at Buffalo’s Research Institute on Addictions demonstrate a link between frequent consumption (6 or more days a month) of energy drinks and risky substance use, sexual risk-taking and hyper-masculinity called “toxic jock identity”.

Monster Drink Ad

Monster Drink Ad

Energy drinks marketed under brand names like Monster and Red Bull have become increasingly popular with teens and college aged kids over the past several years, using sexual appeal and extreme sports themes.  The drinks can contain up to 10 times as much caffeine as caffeinated soft drinks along with other ingredients like the amino acid taurine, vitamins and plant extracts that can create unintended interactions.  So much so that researchers at Johns Hopkins University say that these drinks should carry labels indicating caffeine content and warn of potential health risks.

Several countries have instituted restrictions in the wake of a series of deaths linked to energy drinks.  Canada now requires warning labels while countries like France, Turkey, Denmark, Norway, Uruguay and Iceland have banned high caffeine/taurine drinks outright.

While researchers at the University at Buffalo caution that consumption of energy drinks is not a gateway to more serious activity, frequent energy drink consumption can be used as a warning sign to indentify young people at risk for unhealthy and dangerous behaviors.

Source Links:

University at Buffalo (2008, July 25). Energy Drinks Linked To Risk-taking Behaviors Among College Students. ScienceDaily. Retrieved November 4, 2008, from­ /releases/2008/07/080724150438.htm


About Paul Kulpinski, LMT

Paul Kulpinski is a licensed massage therapist, holistic wellness coach and co-founder of Mountain Waves Healing Arts in Flagstaff, Arizona with over 15 years experience in helping people achieve their optimum state of well being. Information contained in this blog should not be taken as medical advice. Readers are advised to validate the information presented here with other sources including your personal physician for information specific to you.
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One Response to Energy Drinks Linked to Risk Taking

  1. Sebas says:

    Look everyone knows the drink is not good for you…but the taste is amazing…coca cola is bad for you and people drink it same with coffee, and lost of things and people still drink it…plus if someone dies do to overdose on monster or energy drinks because of to much caffeine their dyin cause the don’t fear and they do what they want what’s the point of taking care of your body if your dying anyways

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