My wife startled me the other day when she showed me a sex-toy shaped bottle containing a pink colored beverage with the name Neuro Gasm. I thought it was a joke. The name, the packaging and the tag line: “passion in every bottle”. I could just stop here but it gets worse. There’s a whole line of Neuro beverages for creating nearly every aspect of a perfect life. While Neuro Gasm seems to be the flagship product, there’s also Neuro Sonic, Neuro Sleep, Neuro Trim, Neuro Bliss, Neuro Sport and if you want just plain water, there’s Neuro Aqua.
The products are marketed by Neuro Brands, LLC which is the brain child of Diana Jenkins, a Bosnian refugee turned chic entrepreneur who has established herself into the Hollywood glamour culture. It’s this culture that Jenkins is us using to help propel the Neuro beverages from regional fame to larger markets (right now the drinks are only available in California). She’s recruited a lot of celebrity support for the products through slick marketing and event promotion.
So once you get past the packaging and branding (an presumably stop your giggling), is there any substance in the bottle? I’m not convinced. The drinks are basically blends of vitamins, minerals along with essential and non-essential amino acids blended to achieve specific effects – like the touted “increased blood flow” for the Neuro Gasm.
All of the ingredients in the Neuro beverages are either manufactured by the body or readily available through natural food sources. Yet, some of the drinks seem to have competing ingredients. For example, the organic acid taurine is found in both Neuro Sonic and Neuro Sleep. If your familiar with taurine, it’s been used in energy drinks along with caffeine to increase energy. Yet in the Neuro line, we find it in two products that have competing intentions. So what does taurine actually do? We don’t know – or at least there is no solid research on taurine’s energy boosting potential.
Part of the problem for me is that there is scant research available on the benefits and side-effects of using individual amino-acid combinations to achieve specific effects. The appeal of these products comes from the recent trends to blend a pharmaceutical type promise into an unregulated product with strong marketing and branding – yet fly under the radar of scrutiny because food is unregulated by the FDA. Who reads the fine print on the label anyway that says: “These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease”?
Products like the Neuro beverages are trying to find a niche for those seeking external solutions to the poor lifestyle choices. Jenkins promotes the use of the Neuro beverages through out the day. On one of her blog posts, here’s what she recommends:
“Neuro products support around-the-clock activities:
7:00 a.m. Start the day with Neuro Sonic – Mental Alertness (Supports Brain Function)
8:30 a.m. De-stress in traffic with Neuro Bliss – Happiness in a Bottle (Happiness Enhancer)
11:30 a.m. Prepare for a Light Lunch with Neuro Trim – Appetite Suppressant (Supports Healthy Weight Loss)
6:00 p.m. Workout with Neuro Sporti – Recovery in a Bottle (Replenishes & Hydrates)
8:00 p.m. Have a Happy Hour cocktail with Neuro Gasm – Passion Enhancer (Supports Circulatory System)
11:00 p.m. Prepare for a restful night with Neuro Sleep – Sleep Enhancer (Promotes Restful Sleep)”
Can it be that all you need is the complete line of Neuro beverages for a happy life? That’s what Diana Jenkins would like you to believe.
If you know anything about me, you know that I constantly remind people that what you believe is key to what you will experience. So is it possible that someone can lose weight after drinking Neuro Trim, or have great sex after drinking Neuro Gasm? Absolutely you can. But more importantly, where is one placing the power of their belief. Is it within or is it in the product.
This is why I don’t support this product. The message steals your power to have the life you seek and places it in the product. The message distorts your power to make you think that you need the product to achieve your dreams. The fact is that you don’t. The fact is that you have the power to heal and renew yourself and create the life you want.
Now if you want to drink the beverage because you like the taste, that’s another thing. How it tastes is a different discussion. My preference is just plain old water. Plain water is what your body really needs and best of all, it’s free!
– Paul Kulpinski, LMT